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Black Friday is officially dead.
This is the headline of a CNN article that points out holiday shopping will likely look very different this year.
It’s no surprise that in-person Black Friday shopping has faced some stiff competition in recent years due to the easy and stress-free online shopping experience that many consumers prefer. Cyber Monday has emerged as a popular alternative to the long lines, angry shoppers, and sometimes disappointingly empty shelves that shoppers face during their in-store experience at the holidays.
This year, however, customers will be turning to online shopping for a whole new reason: they don’t want to risk their health and safety during the COVID-19 pandemic.
Retailers will need to carefully plan and create a clear digital strategy if they want to have a good holiday shopping season that comes remotely close to what they’ve experienced in years past.
We thought there was no better time than Christmas in July to start thinking about ways you can plan ahead for your busiest season.
“Curbside pickup is going to be a big secret weapon for us” says Macy’s CEO
For many restaurants, grocery stores, and other retailers, curbside delivery programs have been their saving grace since March 2020. Companies without a curbside pickup mobile app or digital offering have had to find creative ways to meet the contactless and touchless demands of their customers.
As the Macy’s CEO points out in CNN’s article, curbside could be a game changer for retailers who may already be struggling with the fulfillment of online ordering, especially with online shopping seeing an 76% increase since COVID hit.
So how can setting your seasonal curbside delivery strategy now help you during the holiday season? Here are some benefits that you can count on:
Who can benefit from a curbside delivery program?
Many retailers stand to benefit from a curbside pickup offering.
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