As retail brands shift their business models to accommodate the changing economic climate, contactless customer experiences need to be at the center of their digital strategies. Why? People want to know that their retail needs can be fulfilled in a safe, clean, reliable, and convenient manner. Enabling a contactless process from order and payment to pick-up or delivery will be key to customer satisfaction and loyalty.
While COVID-19 created the need for some retail businesses to shift to digital solutions, these solutions will prevail long after the pandemic. This is because digital, touchless offerings provide a new level of convenience to your customers.
The roadmap to touchless is not a one size fits all approach and the companies that will be most successful in implementing strategies that will stick are those who plan around their customers’ expectations and think through how best to serve those customers through technology. Today’s consumers want three things: effortless experiences, contactless payment options, and personalized content and offers.
Here are a few use cases that highlight how businesses can create contactless experiences across industries that fulfill customer needs:
Convenience and Fueling - Imagine a truly touchless fueling experience. Fuel selection, payment, and pump activation can be easily handled with a well designed mobile app. To achieve a fully contactless sale, a mobile app can be paired with a designated attendant who can remove the need for guests to come into contact with the pump. As a bonus: the attendant can deliver food or other in-store goods, making it easy for guests to safely get what they need on the go.
Contactless Dining - Quick Service Restaurants (QSRs) are a natural fit for digital solutions like in-app ordering and curbside pick up but there’s no reason that contactless experiences have to be limited to the QSR environment. Full service environments could also benefit from decreasing human interaction by making menus, ordering, and payment digital.
Contactless Shopping - During the pandemic, consumers learned to rely on digital channels to meet their basic needs, such as dining or buying groceries via contactless delivery. Increasingly, they are also relying on digital solutions for non-essential purchases, such as clothing, household goods, and sporting or outdoor equipment. Stores can offer full e-commerce ordering and contactless payment solutions or a hybrid approach enabling in-store appointment booking, self-directed checkout, and payment that removes an unnecessary human interaction.
Ready to brainstorm about a contactless experience for your business?
Mobiquity can help you strategize, design, build, and analyze your contactless retail experiences. Our offerings include:
In our experience, implementing a contactless retail experience strategy offers the following business benefits:
Grow your customer base
Build customer loyalty
Leverage our custom Friction Reports to gain mobile app insights
Access a report based on our research of thousands of customer reviews and ratings of the top mobile apps for your industry. Our latest reports offer a look at the pain points and opportunities that customers are noting during the pandemic – all of which can help you enhance your digital offerings to meet customer demand.
Explore our digital onboarding and identify verification offering
For retailers that sell regulated goods, identity verification may be required. In these cases, retailers will benefit from a digital identity verification solution that reduces the number of hands that must touch a driver’s license.
Review our work with customers like Wawa and Vomar
We’ve worked with a number of retailers, convenience stores, and grocery chains. Learn more about how we helped transform these companies by exploring our work.
Mobiquity can help you with your contactless retail experiences. Contact us today to learn how you can implement touchless strategies into your business for the convenience of your customers.