COVID-19 has had an immense impact on the baby boomer generation due to their increased vulnerability to the virus. To understand more about this group’s adoption of digital solutions as a way to stay safe, we surveyed 253 baby boomers and 349 non-boomers about their behaviors pre and post-pandemic.
Our results uncover:
|How different or similar baby boomers are to other generations when it comes to technology|
|Trends happening among baby boomers|
|How boomers are using technology to meet their needs via curbside, digital medicine, retailers, restaurants, and digital banking|
Want to learn more about contactless solutions for your business?
Companies looking to better serve their customers are investing in digital. Why? It’s where their customers want to find them: online, on their mobile app, or even by asking Alexa. But to create or enhance your digital experience, you have to start with understanding your customer – including where they’re experiencing pain points or points of friction. So, how do you identify your customers’ frictions? Mobiquity uses its proprietary method to analyze thousands of reviews and ratings from customer feedback channels like the Apple and Google Play app stores. These insights help our clients understand what’s working well and where there is room for improvement. This can be done for a specific company or analyzed at an industry level to see where opportunities exist from a broader perspective. See more ->
Providing a safe experience is now ranked as the most important driver of satisfaction among shoppers, leaving retailers and restaurants in a unique position to help the public purchase the goods they need in new, more secure ways. For the brands who do it right, offering effortless, touchless ways of shopping will build increased trust and loyalty with their customers and help them form new habits that will make their lives easier, while also rewarding businesses who put the safety of their shoppers first. See more ->
Contact us to learn how you can create meaningful digital solutions for all of your customers.