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Consumer engagement with digital technology has changed drastically due to COVID-19. Some consider baby boomers less digitally savvy than younger generations, but is this true?
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COVID-19 has had an immense impact on the baby boomer generation due to their increased vulnerability to the virus. To understand more about this group’s adoption of digital solutions as a way to stay safe, we surveyed 253 baby boomers and 349 non-boomers about their behaviors pre and post-pandemic.
Our results uncover:
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How different or similar baby boomers are to other generations when it comes to technology |
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Trends happening among baby boomers |
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How boomers are using technology to meet their needs via curbside, digital medicine, retailers, restaurants, and digital banking |
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