COVID-19 has had an immense impact on the baby boomer generation due to their increased vulnerability to the virus. To understand more about this group’s adoption of digital solutions as a way to stay safe, we surveyed 253 baby boomers and 349 non-boomers about their behaviors pre and post-pandemic.
Our results uncover:
|How different or similar baby boomers are to other generations when it comes to technology|
|Trends happening among baby boomers|
|How boomers are using technology to meet their needs via curbside, digital medicine, retailers, restaurants, and digital banking|
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