Consumers will switch banks for a
better digital experience
Mobiquity surveyed over 2,000 banking customers in the US and asked them about their current banking habits, how they predict these habits will change in the future, and what will influence those changes. Some of what we found was what we expected - that customers are largely satisfied with the banks that they are using. But we also uncovered attitudes that surprised us, including evidence of just how fragile that satisfaction is and how ripe the industry is for digital disruption. Some of these facts include:
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48% of respondents agree that if they read positive reviews about a digital bank, they’d consider switching
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48% also agree that switching banks is easier than it used to be
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40% agree they are likely to switch accounts to get better digital tools
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37% agree they are more likely to switch than they were in the past
