Mobiquity surveyed over 2,000 banking customers in the US and asked them about their current banking habits, how they predict these habits will change in the future, and what will influence those changes. Some of what we found was what we expected - that customers are largely satisfied with the banks that they are using. But we also uncovered attitudes that surprised us, including evidence of just how fragile that satisfaction is and how ripe the industry is for digital disruption. Some of these facts include:
48% of respondents agree that if they read positive reviews about a digital bank, they’d consider switching
48% also agree that switching banks is easier than it used to be
40% agree they are likely to switch accounts to get better digital tools
37% agree they are more likely to switch than they were in the past
Download our Digital Banking Report to learn how your customers are trending when it comes to digital tools and what they desire from their bank.