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American Banker’s latest article discusses the critical importance of ratings and reviews for banks. Consumers are relying on ratings and reviews more than ever to access a bank’s reputation before deciding whether or not to choose a bank or even use its digital properties.
Leaders from Heritage Bank, Yext, Dime Community Bancshares, Javelin, and Mobiquity share insights about why creating a stellar digital customer experience is needed, especially with COVID-19 encouraging more people to use technology in order to check items off their banking transaction to-do list.
Visit the full article below to see the research that these companies have done and the trends that will define this new wave of banking.
Access Mobiquity research on banking mobile app performance
Mobiquity’s proprietary, custom Friction Reports analyze and report on the top features, as well as the top challenges, experienced by users of the top-used banking mobile apps. Use this research to help guide your digital strategy.
Learn more and request your free Friction Report to see what consumers want from a mobile app in your industry.
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