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Third-party delivery apps offered convenient, one-stop shopping for meal delivery. But with aggregator commission fees strangling profits amid the coronavirus pandemic, restaurants are saying enough is enough. They are looking to reclaim their digital business by making their branded ordering channels irresistible and easy for consumers who have grown reliant on contactless ordering.
In a recent article by Nation’s Restaurant News, Mobiquity’s VP of Strategy and Analytics, Brian Levine, talks about how forward-thinking companies are enhancing and leveraging their programs to stay viable. The article interviews leaders from companies, such as Taco Bell, Wendy’s, Starbucks, Denny’s, Salata, Flanigan’s, and Chipotle Mexican Grill, who discuss how they’re responding to the pandemic and leveling up their customer experience strategy.
Mobiquity research offers proof that these efforts will pay off over the long-term as consumers state that they plan to continue to use digital channels for their purchases after the pandemic.
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