Mobiquity Minute: Technology Infrastructure

Sree Singaraju
Publication Date
16 February 2021

Mobiquity Minute: Technology Infrastructure

How do you know if you should invest in technology to support your infrastructure (and which technologies should be considered)?

In this Mobiquity Minute video, Sree Singaraju, SVP, AI & Cloud Solutions, discusses the importance of achieving technology parity with human engagements and how and when technology should enter your strategy.



The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.


We think achieving technology parity with, you know, best of breed implementations out there, whether it is having all of your services as APIs, so that you're able to integrate with all of the backend services seamlessly, having really secure systems that can protect payment systems, personal information that people are trusting to give you, and finally, execute all of that really, you know, with great performance so that people aren't waiting after they tap the payment button for two minutes, wondering whether their order was fulfilled or not. 

So it's not that, you know, store of the future doesn't make sense, doesn't mean you don't invest in technology. In fact, you should still continue to invest in technology and do the most basic elements of that infrastructure end to end, being able to integrate with APIs, everything working seamlessly together.

But what it doesn't mean is investing in things that haven't yet been proven out like augmented reality or using back of the cameras to try to get your customers doing more before we know if those patterns are you know, going to be viable.

Sree Singaraju

Sree Singaraju is the Senior Vice President of AI and Cloud Services at Mobiquity. In his experience, the cloud is the key enablement ingredient for any digital solution: mobile, voice, web, chat, AI/ML. Since the cloud is at the center of every Mobiquity engagement, Sree is a natural fit and great asset to every company engagement. Blending his experience leading transformations at organizations like Johnson & Johnson, Dun & Bradstreet, Merrill Lynch, and State Street Bank, with his expertise in cloud and artificial intelligence, Sree spends his time helping companies transform their goals into reality. A true believer in the power of personalization, Sree wants to support companies in their journey to create responsible AI. To do this, Sree’s work involves creating programs that cater to an audience of one, meaning every single engagement that a user has is personalized to them. No longer will customers get ads for credit cards they already have or promotions for meat lover’s pizza if they are a vegetarian. Rather, Sree is focused on creating meaningful experiences for each individual customer. In his spare time, Sree enjoys playing tennis with his friends and even participates in local tournaments. He has two sons and has coached their baseball teams. Sree is also very interested in podcasts, specifically ones that offer different perspectives so that he can learn new things and gain inspiration that can carry over into his work-life. Sree holds an MBA in Information Technology from Rensselaer Polytechnic Institute and is a graduate of Jawaharlal Nehru Technological University where he studied Civil Engineering.

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