As more consumers move to digital tools to meet their needs, Mobiquity set out to understand how digital customer experiences impact loyalty and attrition. We surveyed more than 1,000 insurance customers in the US about their current habits, how they predict these habits will change in the future, and what will influence those changes. We learned that insurance carriers face a significant challenge in reducing attrition among younger policy holders and focusing on digital tools will be an important part in securing their loyalty into the future.
Other key insights include:
Ready to unlock your insurance digital experience potential?
We believe that addressing customer challenges gives you opportunities to delight. Using our proprietary Friction Reports and strong industry expertise, we dig deep into customer sentiment and create action plans that remove engagement roadblocks. The end result is seamless, relevant experiences that your customers will love.