Auto Insurance Providers: Consider Implementing Touchless into Your Digital Strategy
From the very moment you and another vehicle get into a car accident, the experience is full of touch and human interaction. Today, this process is even more stressful for people as they navigate social distancing and are more aware of their personal safety when it comes to interacting with people outside their network.
As partners dedicated to protecting their customers during an accident, auto insurance companies should consider how to address customer needs during this critical moment. Thinking about how to tackle touchless options for their clients’ well being would both build on the insurance industry’s customer promise as well as differentiate the specific brands that take action.
In this blog, we’ll take a look at the current process of handling a car accident – from engaging with the other driver all the way through to getting your car fixed and returned to you – and then examine how that process could become touchless to keep all parties safe. We’ll provide some Touchless Tips to help auto insurance companies understand how a mobile app could eliminate burden, making the customer experience better for their clients, and especially during a stressful event, such as an automobile accident.
Touchless Tips for Insurance Providers: How to Support Customers After an Auto Accident
Let’s walk through the steps that customers have to take after getting into a car accident and some ways that these interactions could become touchless for safer engagements (both during and post-COVID).
Engage with the other driver. When you get into a car accident, if you and the other driver are both physically okay, you are likely to get out of your respective vehicles and begin the process of calling the police, a tow truck, and exchanging information. This process requires a lot of interaction with other people and can feel scary and unsafe, even when we’re not in the middle of a pandemic.
